Rock Band Land
“How do we create an identity for a playful children's music studio?”
Rock Band Land is a non-profit music studio based in San Francisco, which provide musical education for children in an engaging, creative, and experimental environment. They value and encourage children’s creativity, curiosity, as well as experiments with music.
The final logo design is a combination of an electric guitar neck, a musical note, and a fermata (musical sign that means up to interpretation). The identity aims to retain the playful, expressive, and experiential spirit of the organization, while creating dynamic and unique visual forms.
Process
Concept Development
During my research phase, I found out that what made Rock Band Land stands out compared to their competitors was the engaging, creative, and experimental environment that they provide students. This youthful and curious spirit was what I wanted to capture in my identity system.
In the beginning stage, my goal was to sketch out as many ideas as I could, and to see which ones of them had more potential to be focused on. By the end of the concept development stage, I had 5 different digitalized logos.
Refinement
As I refined my logos, I looked into many variations of each design before narrowing down to the ones with better forms. By the end of this process, I ended up with three logo options with applications for each of them.
After some consideration, I chose the first logo to be the final design. I thought out of three logos, this one best describes the desirable attributes of the organization.
