Chatoyant
“How do we create a film festival identity?”
In the films of Anh Hung Tran and Hou Hsiao Hsien, personal and national stories intertwines, connecting two seemingly disparate themes as a whole.
“Chatoyant” describes the reflection of light on the surface of gemstones, symbolizing how a nation’s tales reflect personal narratives, and vice versa.
Process
Film Festival Statement Research
In the beginning stage of the project, I spent my time looking into the two directors' films & interviews. It was with this research that gave me the vision of what the film festival theme could be.
A film festival which explores how personal and national stories intertwine to create a whole, connecting two seemingly separated themes. The word Chatoyant, light from a gemstone surface, is a metaphor for that concept.
Logo, Wordmark, Pattern Design
With the theme of Chatoyant in mind, I drew a mind map, trying to locate things related.
In the end, I decided to focus on the image of the cat's eye (the origin of the word), and the kaleidoscope pattern (production of light reflection.)
Visual Language Development
I decided to focus on the images of national flowers, as well as endemic animals of Taiwan and Vietnam, which convey the national aspect of the festival. Meanwhile, the lotus and butterfly also represent personal growth.
The method I used to rephotograph images adds a colorful glow around the images, which then makes the images more relatable to the name of the festival. The circular form adds a constraint to some of the images to further indicate the personal aspect.
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